Manufacturer of instant coffee and teas Salada Foods has launched a new Golden Turmeric Latte, under its flagship brand Jamaica Mountain Peak (JMP).
Drawing from global market shifts within the hot beverage sector, the Salada took cues to innovate this new offering.
Crafted with a blend of turmeric and plant-based creamer, the 24-gram packet of latte offers a rich, creamy texture setting it apart in the market, said Salada Foods General Manager Tamii Brown.
Packaged in a vibrant golden packet, the JMP Golden Turmeric Latte, unlike its 3-in-1 coffee sachets, offers a non-coffee alternative currently available in Pumpkin Spice flavour.
Caffeine-free and free from artificial sweeteners, the turmeric used to craft the product, is responsibly sourced from local Jamaican farmers, the company noted.
“Understanding that coffee and tea preferences are deeply personal, we developed the Golden Turmeric Latte to cater to consumers seeking a latte experience without coffee, while also accommodating non-dairy preferences with coconut milk,” Brown said. “Expanding our product portfolio to meet diverse consumer needs is crucial to our success. We are dedicated to creating delicious products that resonate with as many people as possible.”
The new product was unveiled during the recent staging of Earth Hour Jamaica, the company provided patrons with a taste of the ‘latte with a twist’ showcasing its versatility – being served cold and topped with whipped cream and being served as a warm beverage.
Brown emphasised the rarity of finding a treat that is both delicious and beneficial for health stating, “this indulgent latte combines healthy ingredients with just the right amount of sweetness and creaminess, contributing to the growing latte trend.”
Containing curcumin which has anti-inflammatory properties, the Golden Turmeric Latte is a unique addition to Jamaica’s beverage portfolio, suitable for all ages, it offers immunity boosting, powerful antioxidant and anti-inflammatory properties.
Salada Foods’ new offering is available on shelves of the tea aisle at the major retailers across the island with plans for wider distribution in various retail outlets and supermarkets across the Caribbean.
The Salada Foods Commercial and Corporate Affairs Manager, Kerrian Johnson, is optimistic about the product and its potential impact on the local tea industry following the team’s activation at Earth Hour Jamaica. Not only did Salada Foods provide samples, but also treated patrons to five-minute massages.
“We believe we could not have selected a more appropriate event to partner with for the official launch of our innovation. The organisers of the annual Earth Hour Jamaica live concert, ESIROM, have always aligned with our core values to deliver the highest quality and promote sustainable consumption,” Johnson remarked.
Sourced responsibly from local turmeric farmers, the turmeric-based beverage leverages Salada Foods’ core manufacturing expertise in spray-drying without relying solely on Jamaican coffee beans.
