Coffee company Salada Foods Jamaica Limited, producer of the Jamaica Mountain Peak brand, is entering the flavoured coffee market.
General Manager Tamii Brown unveiled three flavours — Cinnameg, a blend of cinnamon and nutmeg flavours; Coconut Cappuccino, and Caramel — at the company’s annual general meeting on Thursday, saying the new product line is aimed at young business professionals looking for variety in their coffee consumption.
Brown, who was recently named general manager of Salada Foods, said the company will continue its focus on creating desirable products.
“We need to create products that are geared towards our market and the only way we can do that is through frequent engagement with our consumers and target markets,” she said in her maiden address to shareholders of the instant coffee processing company, giving a nod to the recent use of focus groups in developing the line of flavoured coffees.
A film clip showed the Salada team visiting Taylor Hall at the Mona campus of the University of the West Indies. The company has sought in the past to engage with university students as a means of product promotion, though sampling.
Speaking to the Financial Gleaner on the sidelines of the meeting, Brown said student engagement through study night sessions has been an important initiative in Salada’s marketing efforts, but that having them as part of product development was breaking new ground.
“This has been the first time that we directly included these tertiary students in our product development processes. The candid feedback was refreshing and is being used to innovate and craft segments of our portfolio going forward,” she said.
Source: Jamaica Gleaner
